In recent developments that mark the beginning of perhaps the most ridiculous lawsuit of all time, 35 year-old Swedish model Caroline Louise Forsling is suing cosmetic company Estee Lauder for $2 million for not photoshopping out her wrinkles in a recent ad for Plantscription serum by Origins, thus “irreparably” damaging her career. Can I just point out the perhaps jaded point of view that, if your career can’t survive with you being seen without makeup, maybe you shouldn’t be a model in the first place?
Alas, the beauty industry depends entirely on its ability to con women into thinking that they can achieve a standard of beauty that doesn’t exist. The controversial ad showed one half of Forsling’s face as is, without makeup and with her hair pulled back from her face. The other side has been manipulated with computer software to smooth her wrinkles and “lift sagging contours.” Forsling says she has never used the serum and did not consent to having the test shot used in the company’s advertising. For some reason, neither of these points makes up the mainstay of the court case. All Caroline seems to care about is that people have seen her as she actually appears. Gasp! No wonder she’s jaded!
This isn’t exactly the first time that the unrealistic manipulation of women’s bodies has made waves in the media. Jean Kilbourne, Ed.D. has been making documentaries about the issue for more than three decades, and, with the invention of Photoshop, the battle seems to be one of the uphill variety. The “Killing Us Softly” documentary series chronicles the issues that women and girls face when they become totally jaded by the images they see every day.
At their annual meeting recently, the AMA adopted specific policies to deal with a problem that seems to be growing as fast as models fake-waists seem to be shrinking. I’m probably overly jaded on the subject, but somehow it seems to me that making policies on things that a group has absolutely no say in whatsoever might not have quite the desired effect. Winners of the “State the Obvious Award” this week, they released the following statement:
The appearance of advertisements with extremely altered models can create unrealistic expectations of appropriate body image. In one image, a model’s waist was slimmed so severely, her head appeared to be wider than her waist. We must stop exposing impressionable children and teenagers to advertisements portraying models with body types only attainable with the help of photo editing software.
The photo mentioned above is a Ralph Lauren ad showing a woman who, were she real, would probably be a 6’6″ tall size zero with a 36D chest, a 20 inch waist and the most massive head that anyone has ever seen (and we all know that’s not the case). Examples of this kind of gross body dysmorphism are everywhere, and Ralph Lauren is the worst kind of repeat offender, turning women into jaded walking skeletons of the most frightening variety, and their constant presence on blogs like PhotoShopDisasters.com has led to a legal hissyfit of their own, because evidently it’s wrong to explain to people that women are supposed to have ribs and hips and stuff. PSD has enjoyed sharing with its audience tips and tricks for “fixing” images of unrealistic models to make them appear as if they actually have all the bones a body needs to stand upright, but Ralph Lauren doth protest.
Who needs those bones anyway?